Promotion & Market Expansion
Expanding Global Markets & Promoting Shea Excellence
The Global Shea Alliance Promotion program drives international market development, brand awareness, and trade networking across 36 countries. We organize premier global conferences, trade missions, and promotional campaigns that connect African producers and processors directly with international buyers and cosmetic conglomerates.
Through strategic marketing and industry-wide events, GSA elevates the profile of shea butter as a premier ingredient while fostering valuable commercial partnerships worldwide.
Current Promotion & Event Projects
Annual International Shea Conferences
Hosting flagship global gatherings that bring together hundreds of delegates for trade exhibitions, B2B matchmaking, and expert panels.
International Trade Missions
Organizing delegations to major overseas cosmetic and food expos to showcase African shea products to global markets.
Global Brand Awareness Campaigns
Executing targeted digital and print outreach highlighting the unique ethical and moisturizing attributes of certified shea butter.
Conference Agendas & Promotional Material
Promotion Impact Metrics
Promotion & Conference News
Registration Opens for the 2027 EU Shea Conference
Industry leaders prepare to convene in Europe for high-level networking, sustainable sourcing panels, and exhibitions.
GSA Showcases African Shea at International Beauty Expo
Member brands present premium organic butter lines to global cosmetic distributors and international buyers.
B2B Matchmaking Portal Connects 200+ New Buyers
Digital trade facilitation tools drive record engagement between West African processors and global brand developers.